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Research papers

Sustainability as a monetary brand value

This presentation describes the results of basic research regarding the relation between sustainability and brands in general and the relevance of sustainability for brand equity in particular. The understanding of social comparison processes and the...

Catalogue: Congress 2009: Leading The Way
Author: Stephan Götze
September 22, 2009
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Citation

Götze, S. (2009a, September 22). Sustainability as a monetary brand value. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sustainability-as-a-monetary-brand-value


Research papers

Beauty and the business

This paper provides a psychological and economic analysis of the development of ecology in a free market as observed in Germany in the last decade. The problems involved in simply defining what ecology means and the resulting question of how to...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Stephan Götze
September 1, 1998
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Citation

Götze, S. (1998a, September 01). Beauty and the business . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/beauty-and-the-business-


Research papers

Results and perspectives in image-measurement and interpretation

The so called Image and the relevance for buying behaviour imputed to it gains importance for planning of marketing communications - talking about brand- and corprorate images. This inclination is confronted by a lack of theoretical and conceptional...

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Author: Stephan Götze
June 15, 1992
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Citation

Götze, S. (1992a, June 15). Results and perspectives in image-measurement and interpretation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/results-and-perspectives-in-image-measurement-and-interpretation


Research papers

The attitude-behaviour relation

The first and central part of this work introduces the history of attitude-behaviour research, focusing upon the endeavour to conceptualize the relation between attitudes and behaviour. Without going too deeply into the particulars of the different...

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work
Author: Stephan Götze
June 15, 1991
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Citation

Götze, S. (1991a, June 15). The attitude-behaviour relation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-attitude-behaviour-relation